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RELATIONSHIPS FIRST SALES SECOND

Posted by on in Sales and Marketing
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How do you see sales? Sometimes we think of the skillful of hard driving individual who “closes” a client. This is not today’s sales. And here is another fact. We are all in sales no matter what our job because we seek, at some time or another, to influence others. We need to build relationships firsts.

Here are 7 ideas that will open your current sales thinking and help you become more effective in your selling activities:

1. Don’t use a sales pitch but instead start a conversation.

When you call someone, avoid making a mini-presentation about yourself, your company, and what you have to offer. Start with an opening conversational phrase that focuses on a specific problem that your product or service solves

2. Your central goal is always to discover whether you and your potential client are a good fit.

Let go of trying to “close the sale” or “get the appointment.” If you simply focus your conversation on problems that you can help potential clients solve, and if you don’t jump the gun by trying to move the sales process forward, you will find that potential clients will bring you into their buying process.

3. When you lose a sale, it’s usually right at the beginning of the sales process.

When you use traditional sales language, potential clients can’t help but label you with the negative stereotype of “salesperson.” This makes it almost impossible for them to relate to you from a position of trust. And if trust isn’t established at the outset, honest communication about the problems they’re trying to solve and how you might be able to help them, becomes impossible too.

4. Sales pressure is the only cause of rejection. Rejection should never happen.

To eliminate rejection, simply shift your mind-set so that you give up the hidden agenda of hoping to make a sale. Instead, everything you say and do should stem from the basic mind-set that you are there to help potential clients.

5. Never chase a potential client—you’ll only trigger more sales pressure.

Instead of chasing potential clients, tell them that you would like to avoid anything that resembles the old cat-and-mouse chasing game by scheduling a time for your next chat.

6. When a potential client offers objections, uncover the truth behind them.

Rather than trying to counter objections, you can uncover the truth by replying, “That’s not a problem”—no matter what clients are “objecting” to—and then using gentle, dignified language that invites them to reveal the truth about their situation.

7. Never defend yourself or what you have to offer—it only creates more sales pressure.

When a potential client says, “Why should I choose you over your competition?” your first, instinctive reaction is probably to start defending your product or service because you want to convince them to buy.

Rather than defending yourself, try suggesting that you aren’t going to try to convince them of anything because that would only create sales pressure. Instead, ask them about the key problems that they are trying to solve, and then explore how your product or service might solve those problems—without ever trying to persuade. Let potential clients feel that they can choose you without feeling “sold.”

Sales

You too can improve your sales effectiveness if you are open minded and willing to try a new and more natural selling approach.

Are you ready to take a more natural selling approach?

Contact us to learn more

or call 914-953-4458.

Tagged in: Sales

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Guest Sunday, 17 February 2019

Testimonial


“When I started my company I thought that the world would beat a path to my door because of my technical skills.  I figured that once I got in front of someone it would be apparent that I’m a genius and they would hire me right away.  It didn’t work out that way and it didn’t take long to realize that I would need to learn to be a sales person.  I engaged Grant and we worked together for several months and I have to say that he really helped.  Before I worked with Grant I read books and attended seminars that all focused on specific sales techniques – what to do or say during a sales call and during the sales process.  All of them treat the sales call as the end all and be all – get the sale, hand it off, and get out.  This doesn’t help me since once I get a client I need to build the relationship and work with that person on a day-to-day basis.  With Grant’s approach I understand the sales process much better, I’m more goals oriented, I know how to measure my sales activity, and – most importantly – I feel more comfortable in my role as a sales person.  My approach to sales is now more aligned with the way I want to run my business and with my values as a person.

The study materials I received from Grant are very good. They require reading, listening, and writing so the information is reinforced.  Grant does not rely on the study materials, however.  Our weekly meetings were open to whatever I wished to discuss and I feel that Grant’s advice was very insightful.

Even though we haven’t worked together in a few months I still use the study materials and Grant still reaches out to me.” June 30, 2011

Antonio Ciampa, hired Grant as a Business Consultant in 2009, and hired Grant more than once


 

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