PD Strategies Blog

How do you become an employer of choice? You need a great employer brand and a positive Employee Value Proposition (EVP). Your brand is made up of pillars which are your values. Culture influences every area of the organization. It affects the public and customer perception, but it also affects the way people do their jobs and their connection to the mission and values of the organization. In short, an organization’s culture is seen in actions and behaviors which model the values it lives by. Your hiring process must support your culture. One organization lays out on of their cultural pillars this way: “We very carefully guard who gets to be an associate in our organization.” This organization looks at values, attitudes, and behaviors in making staff selections in addition to those skills needed to perform the job. Unfortunately, we find that managers tend to make hiring decisions by looking at...

How many people are making New Year’s Resolutions? How many have an intention of achieving the Resolution? There are several important points to making a resolution you intend to keep. You need a vison or dream, you need an action plan, and, above all, you need a deadline! Let’s start the process of defining your vision. Do an inventory of your dreams and write them down. Can you visualize them and verbalize them? This is the first step in goal achievement. To create the motivation to achieve your goal you must have a burning desire to reach it and that would come from a big dream. If you have made goals in the past and have not achieved them one reason may be that you did not have a burning desire and, therefore, not driven to achieve them. New Year’s resolutions fall into this category many times. When you think about...

Is it possible to predict a person’s future performance before they are hired? You can do this by behavior-based interviewing. If you are not looking at behavior when you are interviewing you should be. Jim Collins and his team laid out the principle in the book Good to Great. It is as simple as “Getting the right people on the bus, the wrong people off the bus, and the right people in the right seats.” It may be simple but it’s not easy. You will need to change the way you hire people. Here is a simple fact. Managers tend to make hiring decisions by looking at background in the industry, jobs held before, and job history. Many companies even do background checks. They spend a significant amount of time looking at a candidate’s skills and knowledge before extending an employment offer. Fast forward. We now learn that an employee “is...

Due to these turbulent times you should be readjusting your business plan. Most business plans begin with a statement of vision, mission, and values. Mission and vision can change as is the case now. However, core values should never change. Values are more important than anything else when selecting team members. You may now need different skills; you may be changing job duties; you may have new protocols; but your values should be cast in stone! If you know your core values and stand behind them, you can change goals and set new direction with confidence. Your values will help you with your WHY. Moreover, your why is much more important than your how. How many businesses can say why they are in business or articulate their basic business foundation? You might be surprised at how few really can. Your core values are of greater importance than vision. These are the...

Depending upon the organization needs a culture change might be needed. People are updating their strategic plans in light of current turbulent conditions. It has been said that culture eats strategy for lunch. What does that mean? It means that everything comes from the culture of the organization. If you don’t have the culture that you want, you will have no choice but to change it. Attitudes drive culture. I love what Zig Ziglar said, “Your attitude determines your altitude.” The fact is that people do not put enough emphasis on how attitude affects performance. If you are the leader of the organization your attitude affects the culture of your organization and, ultimately, its performance. An organization that has a positive vision and values, and that has leadership that lives and promotes those values is creating a positive culture. But if there is a negative attitude at the top the culture...

Sometimes it takes a crisis to present an opportunity for change. We may have been working hard and doing things that had limited value. Now we are in a situation to decide what needs to be done and what should be eliminated. How do you rebalance and move forward? Two things stand out for me. Be guided by your values and have a purpose then stay on course. You might say that this is your personal GPS. The comparison to using a GPS is an easy one. We have them in our car and on our phone. We use them to order a car on Uber or we use them to find a restaurant nearby. We have become more productive and less stressed because we have used this very simple tool to help us navigate. What is so remarkable about this instrument? First, it lets you know where you are now....

Every organization has a culture. Your organization has a culture too. Question is whether your culture is creating the outcomes you want. If it is not, then it is time to change the culture. Attitudes drive culture. I love what Zig Ziglar said, “Your attitude determines your altitude.” The fact is that people do not put enough emphasis on how attitude affects performance. If you are the leader of the organization your attitude affects the culture of your organization and, ultimately, its performance. An organization that has a positive vision and values, and that has leadership that lives and promotes those values is creating a positive culture. But if there is a negative attitude at the top the culture of the organization is doomed. There is a strong link between attitude and performance. Let’s start with defining what attitude means in this context. An attitude is a pattern of thought. These...

Values are more important than anything else when selecting team members. While having different skills and ideas brings strength to a team, it is imperative that the team shares the same values. Are you clear about what you value? If you know your core values and stand behind them, you can set goals with confidence. Your values will help you with your WHY. Moreover, your why is much more important than your how. How many businesses can say why they are in business or articulate their basic business foundation? You might be surprised at how few really can. Any successful business needs to have vision—that is what the business will look like when it is successful. Your vision is your dream. You must have a dream if you want to have a dream to come true. Your core values are of greater importance than vision. These are the ideals that you...

It is important that a business clearly define its values and work with those who share those values. Unfortunately, many businesses still need to clearly define their core values so that there is no question where they stand. For that matter, how many businesses can say why they are in business or articulate their basic business foundation? You might be surprised at how few really can. Any successful business needs to have vision—that is what the business will look like when it is successful. You must have a dream if you want to have a dream come true. Your core values are of greater importance than vision. These are your ideals you live by. These are your non-negotiables. If you know why you are in business, if you have a vision, and you have values you may then build your marketing plan and you will know how to make the right...

Many people start a business and develop a plan to market and sell their product and service.  But if that is all they have, in my opinion, there is a key ingredient missing.  Your need vision if your business is to survive and thrive.  And you also need values.  They should make it perfectly clear what type of company you are.  Surprisingly, many businesses cannot say why they are in business nor can they articulate their basic business foundation and founding principles.  Why you are running the business is more important than how you run it.  If you find that statement hard to believe then read on. Any successful business needs to have vision—that is what the business will look like when it is successful.  Your vision is your dream and as Walt Disney said, you must have a dream if you want to have a dream to come true.  Of...

Knowing your core values and standing behind them will lead to success in your business and personal life. Unfortunately, many people cannot articulate their vision or their core values. Your values will help you with your WHY. Moreover, your why is much more important than the how. How many businesses can say why they are in business or articulate their basic business foundation? You might be surprised at how few really can. If you find that statement hard to believe then read on. Any successful business needs to have vision—that is what the business will look like when it is successful. Your vision is your dream and as Walt Disney said, “you have to have a dream if you want to have a dream to come true.” Your core values are of greater importance than vision. These are you ideals you live by. These are your non negotiables. If you know...

Are you reading one page of a book but your staff is on a different page? Worse than that, are they even reading the same book? In other words, are you taking a course of action, asking your staff to follow then turning and finding no one there? The best way to see that this does not happen is to make sure that you are a focused leader, that you empower your engaged employees, that they will in turn create loyal customers leading to growth and success. Focused Leader - You may be the owner, the manager, or CEO but that does not mean you are seen as the leader. You appoint yourself CEO but your team will follow you if you are the leader.   As manager you can influence the process through which people recognize your leadership. You do this by creating an environment where people will join your team....

Do you manage your time or does time manage you? I speak to many executives in Westchester County who tell me that their biggest challenge is managing their time. In fact some report feeling overwhelmed. When that happens things seem to spin out of control, leaving everyone feeling overworked, overloaded, and overwhelmed.   Having a system in place will not alone solve the problem because time management is really not a time management issue. No you first need to know your purpose. So here are some tips on surviving being overwhelmed. 1. Know Your Purpose. Know your vision, your goals, and your plans because these help you set priorities. Each day, identify the tasks you must accomplish and prioritize them. Also, set aside time to invest in your future. If you have yet to write out your life priorities, then take time to do this. It could be the most important hour...

Your core values guide you in your journey through your business and personal life. It is similar to a compass or a GPS.   In a previous post I have talked about the why being more important than the how. Much of your “why” is derived from your core values. These are your non negotiables—the ideals you live by. Your compass or your GPS tells you the direction to go and how to get to your destination. But the GPS will send you to the destination based on your preferences for type of highway and the like. It won’t take you on a narrow road if you have a preference for main highways. Your core values operate much the same way. It is important to define your core values. That way you and others will know what you stand for. If you run and company and you hire people you should only...

Your core values guide you in your journey through your business and personal life. It is similar to a compass or a GPS.   In a previous post I have talked about the why being more important than the how. Much of your “why” is derived from your core values. These are your non negotiables—the ideals you live by. Your compass or your GPS tells you the direction to go and how to get to your destination. But the GPS will send you to the destination based on your preferences for type of highway and the like. It won’t take you on a narrow road if you have a preference for main highways. Your core values operate much the same way. It is important to define your core values. That way you and others will know what you stand for. If you run and company and you hire people you should only...

Do you know why you are in the business or career you are in? Does it really matter? Many of us recognize the Nike tag line “Just do it!” While I certainly believe that is great advice it is not true universally. I was recently working with a Westchester County NY coaching client on his business development. He was struggling with his growth and was having trouble getting his team on board. He was having a hard time accomplishing the objectives that we have worked on together in his plan. These were the goals that he had established in previous sessions. After failing to complete some of the tasks we had outlined from our previous meetings over several weeks, I asked him these questions, “Why did you set these goals and if was important why have you not begun to execute on what you set out to do?” He responded that...

  Many people start a business and develop a plan to market and sell their product and service.  But if that is all they have, in my opinion, two key ingredients are missing--vision and values.  Surprisingly, many businesses can not say why they are in business nor can they articulate their basic business foundation and founding principles.  Why you are running the business is more important than how you run it.  If you find that statement hard to believe then read on. Any successful business needs to have vision—that is what the business will look like when it is successful.  Your vision is your dream and as Walt Disney said, you have to have a dream if you want to have a dream to come true.  Of perhaps greater importance are your values.  These are you ideals you live by.  These are your non negotiables.  If you know why you are...