Many times when people are asked about a business issue with which they are struggling they will point to lack of follow through by members of their staff. Simply put everyone is not on the same page. Most if not all business failures have this problem in common. If you are having growth problems in your organization it might be traceable to this cause.
Here is a quick checkup. Ask everyone on your team, “What are the top three goals of our organization”? If you receive exactly the same 3 answers from ALL of your staff, Congratulations! However, if you receive more than 3 answers, this may indicate the following symptoms:
- Poor Communication
- Loss of Customers
- Staff Turnover or unengaged employees
- Increased costs in your business
- Turf wars between employees
- Lack of teamwork
How do you fix this problem? May I suggest that you start by look at the way you as a leader run your business? It is easy to blame staff for problems. If you have the wrong people in the wrong jobs you should certainly make changes. If you have high turnover, however, there is surely something else wrong.
You may be a kind and caring individual, pay well, but might still have high turnover. I am not talking especially about employee engagement here. The issue is whether your staff is aligned? Your business could be failing because they are engaging in activities that do not support the goals of the organization. They think they are doing the right thing but it is your job to steer the organization and get everyone on the same page. Do you encourage questions? Do you explain the overall goals of the company and ask what they can do to support these goals? Do all of your systems and procedures support the overall goals of the company or are they outdated and cumbersome? Does your entire organization make it easy for your customers to do business with you? For that matter does everyone know who you serve? Is everyone in your business being held accountable and how?
You need to be asking these questions and discussing solutions with everyone at every level in your business. Sometimes it is helpful to have an outside person facilitate these questions and help you develop solutions. But in the end the buck stops with the leader. The leader is responsible for getting everyone working on the same page. Only then will the business move forward.