PD Strategies Blog

PD Strategies Blog

Performance and Development Strategies Blog is the informational place to get timely and purposeful articles on the issues that concern you most.

INNOVATION IN THE EYES OF YOUR CUSTOMER

INNOVATION IN THE EYES OF YOUR CUSTOMER
Having a unique value proposition will differentiate you from your competition. Most people are at a loss to really articulate their unique value proposition. Many companies say that their service is what sets them apart from their competition. They will say, “Our Service is what sets us apart. We give great customer service.” If that is your answer I would ask you to think about that. Doesn’t everyone claim to give great service? What is unique about yours? You really need to go a step above that by exceeding your customers’ expectations. One way to do that is create a product, a service or an experience that is innovative in your customers’ eyes. What would really wow your customers? Steve Jobs achieved that wow when he created the iPhone, an invention that was less of a phone than something holding most of our needs that we can carry anywhere. According to...
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DIVERSITY AND INCLUSION IN THE WORKPLACE WILL IMPROVE YOUR ROI

DIVERSITY AND INCLUSION IN THE WORKPLACE WILL IMPROVE YOUR ROI
Would you agree that having an engaged and motivated workforce is good for your business? If you answered yes I would ask you what you are doing to engage your staff and get more success for everyone. Let’s face it; people do business with people that they trust. In addition, employees want to work for people that they trust. Engaged employees will create more success and lead to more loyal customers. Diversity and Inclusion is really all about engaging employees and customers for more success. In a previous blog BRIDGING THE GENERATION GAP BY MANAGING DIFFERENCES I addressed generational differences which is one subset of diversity and inclusion. Why do you and your company want to embrace diversity? Most would answer that would do it because it is right. But here is an ROI. You will get more business and more customers. Gaining loyal customers and engaged employees is built on...
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ARE YOU AND YOUR STAFF ON THE SAME PAGE?

ARE YOU AND YOUR STAFF ON THE SAME PAGE?
Do you ever wonder why you are taking a course of action, asking your staff to follow then turning and finding no one there?  The reason for this could be that you and your staff are not on the same page?  While that is personally frustrating how much money is that costing you? You can change that.  Here’s how.  Become a focused leader who empowers engaged employees who in turn create loyal customers leading to growth and success.  Let’s start with the focused leader.  You may be the owner, the manager, or CEO but that does not mean you are seen as the leader.  You appoint yourself CEO but your team will follow you if you are the leader.   As managers we can influence the process through which people recognize our leadership by creating an environment where people will join “the team” because they see the purpose of what they are...
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UNDER PROMISE AND OVER DELIVER - KEYS TO GREAT CUSTOMER SERVICE

UNDER PROMISE AND OVER DELIVER - KEYS TO GREAT CUSTOMER SERVICE
Regardless of what we sell we are all really in a service business.  People do not buy what we sell.  They buy us.  If they truly buy you then they are a loyal customer.  Nothing is more important to a business than a loyal customer.  You can be making a lot of sales and have a good income but you will not have that for long if you don’t have loyal customers. What is the best way to have a steady stream of loyal customers?   Under promise and over deliver.  Exceed your customers' expectations.  Here is an experience that I just had. Due to a spike in temperature in the Northeast this week my central AC was working overtime.  I realized on Thursday evening that the system was not cooling.  I called the after-hours number at my HVAC provider.  The person at the other end told me that the service team...
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