This is a good time to talk about this subject as we are doing our annual goals review. The questions is, “How do we generate sales?” Transactional sales might be going to Walmart or buying online from Amazon. There is a set of requirements for those organizations. These organizations differentiate themselves on price, being in stock and quick delivery. Does your organization differentiate on these areas? Probably not. You create value a different way and the way sales are made are most likely is creating value through trust through relationship building. You don’t have a commodity do you so really people are buying YOU. Here are 7 ideas that will open your current sales thinking and help you become more effective in your selling activities: 1. Don’t use a sales pitch but instead start a conversation. When you call someone, avoid making a mini-presentation about yourself, your company, and what you...
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