If you have been reading or following successful business owners, they will tell you to never stop marketing. Have you slowed down your marketing because of the current crisis? Maybe you have had so much business recently that you just took care of business but stopped feeding your pipeline. If you are still feeding your pipeline do not stop. If you have not, then it is time to get back to basics. Networking is a great way to build your business. But just like your other business processes, you need to have a networking process. You should have goals and measured outcomes. And here are a few examples of goal categories: Identify suspects (those who might become prospects with further qualification) Develop strategic alliances (sell things that compliment your product or service) Develop referral sources Develop and maintain relationships Interactively prospect Impact sales results You can achieve greater results in...
